GoDaddy, the web hosting company known for its offensive and sexist advertisements, recently made a promise to make all future advertisements more friendly to one of its main consumers, women.
In an interview with the New York Times, GoDaddy CEO Blake Irving admitted that the company's past ads were "on the edge of inappropriate." Their newest ad features the action movie star Jean-Claude Van Damme doing his famous splits and exclaiming, "it's go time." Regardless of what you think about this new ad, I think we can all admit that it's a step up from the infamous "BodyPaint" ad from the 2012 Superbowl, in which fitness guru Jillian Michaels exclaims, "Who won't notice a hot model in body paint?" while painting GoDaddy logos on a model's legs.
I really hope that GoDaddy keeps its promise and actually strays away from sexist ads. If it doesn't, it risks losing a lot of potential customers, because more than 10 million businesses are owned by women.
In other advertisement news, Grumpy Cat has been signed as a spokescat for Friskie's cat chow!