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Saturday, September 28, 2013

Why Barilla Doesn't Appreciate Its Spaghetti After It Cooks



Really, Barilla pasta?

It's 2013 and CEOs still have the audacity to say that they are anti-gay. Guido Barilla, CEO of the popular pasta company of the same name, made a comment on La Zanzara, an Italian radio program, that caused much controversy.

I would never make a spot with a homosexual family. Not out of a lack of respect but because I do not see it like they do. (My idea of) family is a classic family where the woman has a fundamental role…If [gays] don’t like it, they can go eat another brand.

All right Guido, way to alienate a huge chunk of your customers. According to a poll conducted by ABC/The Washington Post, 57% of Americans approve gay marriage. That's a lot of people. And according to a poll conducted by Italy Eurispes, 59.8% of Italians support legal recognition of same-sex couples and that number is still growing.

Barilla's comment has caused many people to boycott the brand. Petitions have also been made to stop grocery stores from carry the brand. As ridiculous as the comment seems to us, the comment isn't unusual for people in Italy. Anti-gay comments are spewed daily from government officials, actors, athletes, and now CEOs.


When is the world going to move into the twenty-first century? Some people are gay. Get over it. Plus, spaghetti never stays straight after you cook it.


These cats love eating spaghetti, but they will never eat Barilla ever again!

~ Corinne

3 comments:

  1. This was so insane. So glad you wrote about it. Can't believe that in this day in age, people are still so closed-minded!

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  2. Wow, isn't it so disappointing that companies cannot keep their business and political views to themselves rather than broadcast it for everyone to hear? Especially if they are controversial beliefs, they should just keep it to themselves! Not a great move to make such depreciating statements to such a decently sized portion of the world's population. Not a great move on Barilla's part at all, they've lost my business!

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